Privacy Policy

Effective Date: April 3, 2023

Website: mytruaesthetics.com

Introduction

Welcome to TRU Aesthetics (“we,” “our,” “us”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, protect, and disclose information when you use mytruaesthetics.com or receive services at our practice.

By using our website or services, you agree to the terms in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We may collect:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Appointment and consultation details

  • Payment information (processed securely by third-party providers)

  • Completed forms (contact forms, intake forms, online questionnaires)

1.2 Health Information

If you submit medical or health-related information for treatment or consultation, this may include:

  • Medical history

  • Photos for assessment

  • Treatment notes and service history

If this information meets the definition of Protected Health Information (PHI), we safeguard it according to applicable HIPAA principles.

1.3 Automatically Collected Information

Our website may automatically collect:

  • IP address

  • Device and browser type

  • Pages visited and time spent

  • Cookies and analytics data (e.g., Google Analytics)

1.4 SMS/Text Messaging Information (A2P-10DLC)

If you opt in to receive text messages, we collect:

  • Phone number

  • Message content

  • Delivery and interaction data

You must consent to receive marketing texts, and you may opt out at any time by replying STOP.

2. How We Use Your Information

We may use your information to:

  • Schedule and manage appointments

  • Provide medical aesthetic services

  • Communicate with you (email, phone, SMS)

  • Send appointment reminders, updates, and promotional offers

  • Respond to messages and customer inquiries

  • Improve website performance and user experience

  • Process payments

  • Comply with legal obligations

3. HIPAA & Patient Privacy

Certain interactions with TRU Aesthetics may involve Protected Health Information (PHI). When we receive, store, or transmit PHI related to your treatment:

  • We protect it using industry-standard safeguards.

  • We do not disclose it without your authorization unless permitted or required by law.

  • Use of PHI for treatment, payment, and healthcare operations may occur as allowed under HIPAA-related standards.

4. Text Messaging Policy (A2P-10DLC Compliance)

By providing your phone number, you may receive text messages regarding:

  • Appointment reminders

  • Important updates

  • Promotions and offers (with explicit opt-in)

  • Two-way communication with staff

Opt-Out: Reply STOP at any time to unsubscribe.

Message/Data Rates: Standard carrier rates may apply.

Privacy: Your phone number and messaging data are never sold.

5. How We Share Your Information

We do not sell your personal information.

We may share information only with:

5.1 Trusted Service Providers

Such as:

  • Scheduling platforms

  • Payment processors

  • Email and SMS messaging providers

  • Web hosting and analytics tools

They receive only the minimum information necessary and must protect it.

5.2 Legal or Safety Requirements

We may disclose information when required to:

  • Comply with laws

  • Respond to legal processes

  • Protect health and safety

5.3 Business Transfers

If ownership or business structure changes, your information may be transferred as permitted by law.

6. Cookies and Tracking Technologies

We may use cookies, tracking pixels, and similar technologies for:

Website functionality

Performance and analytics

Advertising (if enabled)

You may disable cookies through your browser settings.

Some website features may not function fully without them.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including:

Encrypted data transmission

Secure hosting environments

Staff access controls

HIPAA-conscious procedures for health information

Despite safeguards, no system is completely secure.

8. Your Privacy Rights

Depending on applicable laws, you may have the right to:

Access your personal information

Request corrections

Request deletion (when legally permissible)

Opt out of marketing communications

Withdraw SMS consent

Request restrictions on PHI use/disclosure

To exercise your rights, please contact us using the information below.

9. Children’s Privacy

Our website and services are not directed to children under 13.

We do not knowingly collect personal information from children without parental consent.

10. Third-Party Links

Our website may contain links to third-party sites.

We are not responsible for their privacy practices or content.

11. Updates to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a new effective date.

12. Contact Us

If you have questions about this Privacy Policy or your information, contact:

TRU Aesthetics

Email: info@mytruaesthetics.com

Phone: 813-696-1710

Address: 3654 Erindale Drive Valrico, FL 33596